J Balvin: Neon
Client: J Balvin / Pollen
2020-2022
Roles: Concept Art / 3D Design / Branding
Redefining the word 'Neon,' one destination at a time, starting with Las Vegas.
J Balvin and Pollen partnered up to present a top-tier Latin experience at Las Vegas’ Resorts World. Without resting on any laurels, the brand has since expanded to tropical destinations such as Cancun, Ibiza and Punta Cana to bring J Balvin’s brand of reggaeton beyond the Vegas strip.
Neon was developed as J Balvin's trademark experience built to travel across the globe. The team delivered a new brand identity, campaign art for each destination, social media content, and support for on-the-ground creative.
Over the course of two years, my primary roles have consisted of 3D design (modeling, scene building, concept art), development and support of campaign key art, and scaling it in alignment with marketing strategies.
software & plugins
The inaugural event held in Las Vegas was a commercial success, selling out three consecutive weekends and cementing Neon as a brand going into the future. The artwork was projected onto the side of the Resorts World tower on the Las Vegas strip.
Ben has been solid support helping us "get things done". With his experience and skills, he is the person who can adjust the appropriate solution taking into account business aspects and time limitations. Ben is a very friendly and positive person - we work together in a very good atmosphere and the whole team liked each other immediately.
Jane Doe
Ben has shown a fantastic approach toward project realisation. User-centric orientation, focus on details and straightforward critical thinking were the traits I valued the most when it came to Ben. He is the person who always does his research. What is also worth mentioning any discussion was an intellectual pleasure.
Mark Doe
We are extremely happy that we hired Ben as a consultant. He was super helpful and always there to advice. Ben was very attentive to the details and super responsive when we needed him. The project moved faster because of him and we managed to successfully launch the website.
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