Muse: Enter the Simulation
Client: Stageverse
2021
Roles: Key Art / 3D Design / Graphic Design
Kicking off a brand new metaverse experience, complete with a live performance by a GRAMMY winning UK alternative group.
“Simulation Theory has always been about creating experiences that re-define the human role in programming and technology,” says Muse frontman Matt Bellamy. I was approached by Stageverse to build the key art for a new campaign within their metaverse in alignment with what Simulation Theory represents.
Muse wanted to treat the experience as an extension of their existing live brand, “Simulation Theory.” The direction we took was to rethink the past artwork in a way that welcomes the viewer into the metaverse. We modified the look, and added Murph from their live show, and the avatar from Stageverse to glue the concept together.
Once the key art was approved, it was delivered to Muse and Stageverse for additional scaling from their respective teams for social media marketing and to be placed within Stageverse.
software & plugins
The two hour show contained 16 viewpoints and provided a virtual space for avatars to interact with one another, try on clothing from Muse and luxury fashion brand Balmain Paris, and explore different areas of the metaverse.
Ben has been solid support helping us "get things done". With his experience and skills, he is the person who can adjust the appropriate solution taking into account business aspects and time limitations. Ben is a very friendly and positive person - we work together in a very good atmosphere and the whole team liked each other immediately.
Jane Doe
Ben has shown a fantastic approach toward project realisation. User-centric orientation, focus on details and straightforward critical thinking were the traits I valued the most when it came to Ben. He is the person who always does his research. What is also worth mentioning any discussion was an intellectual pleasure.
Mark Doe
We are extremely happy that we hired Ben as a consultant. He was super helpful and always there to advice. Ben was very attentive to the details and super responsive when we needed him. The project moved faster because of him and we managed to successfully launch the website.
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