Pollen 2.0
Client: Pollen
2021-2022
Roles: Brand Identity / Design Systems / Product Design / Webflow
A new brand identity packed into a modular design system and internal resource hub.
In collaboration with the Product team, Pollen underwent a brand refresh including new color palettes, typography, and style sheets. The Creative Studio explored new methods of optimizing our processes and systems with the goal of doubling our output from the previous year. Additionally, we launched a self-hosted online portal for internal and external teams to easily access brand resources.
The team went through initial sketches and prototyping for the brand website within Figma, with plans to develop in Webflow. The goal was to provide an easily accessible source of truth for current brand information, including usage guidelines and downloadable files for internal teams, and external partners.
The result was an easy to use interactive portal displaying the key areas of our creative marketing function, from brand identity tools, photo/video usage, and marketing support. The purpose was to allow consistency as the brand transitioned into its new identity.
software & plugins
Running parallel to the website, the team was also developing a design system for our campaigns, prioritizing efficiency and better brand integration with our partners. My primary roles were prototyping, front-end development, and design system support.
Ben has been solid support helping us "get things done". With his experience and skills, he is the person who can adjust the appropriate solution taking into account business aspects and time limitations. Ben is a very friendly and positive person - we work together in a very good atmosphere and the whole team liked each other immediately.
Jane Doe
Ben has shown a fantastic approach toward project realisation. User-centric orientation, focus on details and straightforward critical thinking were the traits I valued the most when it came to Ben. He is the person who always does his research. What is also worth mentioning any discussion was an intellectual pleasure.
Mark Doe
We are extremely happy that we hired Ben as a consultant. He was super helpful and always there to advice. Ben was very attentive to the details and super responsive when we needed him. The project moved faster because of him and we managed to successfully launch the website.
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