SWAT
Client: SWAT
2018-2021
Roles: Art Direction / Brand Identity / Design Systems
Amplifying a high octane Spring Break brand with an even louder identity and expansive design system.
The challenge was to add depth and personality to SWAT, a long-running brand that hosts experiences in classic Spring Break spots such as Rosarito and Panama City Beach. The larger vision was to expand to more than 5 destinations, adding variety to the classic, collegiate rite-of-passage.
First, we worked with an external agency who redesigned the logo. From here, the internal design team was in charge of rethinking the language of the brand, including identity elements, motion graphics, copy, tone, and positioning.
To reflect the ruggedness and blissful energy of the brand, we selected maximal typography for still imagery and kinetics for motion design. Additionally, we expanded the color palette from only red, adding some separation within the brand's family of experiences.
software & plugins
The end result was a raw, fun, and modern look for a brand that thrives on those qualities.
Ben has been solid support helping us "get things done". With his experience and skills, he is the person who can adjust the appropriate solution taking into account business aspects and time limitations. Ben is a very friendly and positive person - we work together in a very good atmosphere and the whole team liked each other immediately.
Jane Doe
Ben has shown a fantastic approach toward project realisation. User-centric orientation, focus on details and straightforward critical thinking were the traits I valued the most when it came to Ben. He is the person who always does his research. What is also worth mentioning any discussion was an intellectual pleasure.
Mark Doe
We are extremely happy that we hired Ben as a consultant. He was super helpful and always there to advice. Ben was very attentive to the details and super responsive when we needed him. The project moved faster because of him and we managed to successfully launch the website.
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